Area Manager

AREA MANAGER

Our client, a distributor of luxury perfumes, is looking for an Area Manager to join their growing team.

Job Responsibilities:

1. Retail Merchandise Management

• Weekly store visits
• Ensuring consumer interest by monitoring displaying products according to planograms and ensure testers on shelf are implemented by the retail and stores coordinator.
• Maintain model stocks and ensure stock replenishments by liaising with retailer staff and brand managers
• Enforce appropriate use of point of sale material (POSM) - shelf talkers, shelf glorifiers, blotters, visuals and dispose of all outdated materials as per SOP
• Monitor retail shelf space – positioning, share of shelf, up to date visuals and housekeeping
• Monitor share of shelf changes for competition
• Compile weekly reports on POS status
• Ensure all Ella brands have best position and space in store
• Maintain up-to-date database of visual measurements

2. Maximise Sales Levels

• Motivate BAs through incentives and other creative means as authorized or directed by Business Unit Manager
• Conduct BA on-counter training on new launches as directed by brand managers
• Perform sales duties in key doors during key periods to actively contribute to sell-out
• Maintain brands in top position

3. Execute Animations and Events

Animations include mall activations, in-store activations, window visual animations, GWP promotions, BA contests, consumer promotions, PR events and so on as directed by brand managers including but not limited to:

• Recruit, train and monitor promoters
• Sourcing quotations and liaising with local suppliers
• Liaising with retailers on requirements
• Collection and disbursement of GWPs
• Delivery, collection and storage of POSM
• Set and monitor targets
• Motivate promoters and store staff
• Coordinating of the events
• Compiling post-mortem report
• Taking excellent pictures of animations

• Advise new ways of marketing our brands
• Other duties as prescribed by management

4. Achieve constant brand media presence

• Develop and Maintaining Relations with influencers in media
• Constant product placements for pillars and new products
• Conduct presentation meetings to brief media on new launches, proposed activity
• Liaising with media on editorial or feature articles
• Liaising with media on event coverage 
• Monitor share of voice

5. Always seeking approval from HO first

5. Monitor Market Trends

• Monthly price comparisons with quarterly reports
• Observe and report competitor activity at POS – shelf space, personalization, animations, new launches, consumer promotions
• Observe and report competitor activity – mainstream & social media, mall activations, PR, above the line activity, training
• Monitor share of voice

6. Compile Reports

• Report immediately major events as and when they happen – new store or mall openings, big competitor activities, economic environment factors
• Weekly POS visits
• Monthly market trend update via email
• Monthly price comparison
• Retail Excellence Database updated monthly
• Independents Update monthly
• Product Scanning
• Budgeting, keeping records  and reconciliation of expenditure

7. Canvassing for new business

• Make contact with potential customers
• Constant monitoring of independents
• Conduct feasibility studies to identify real opportunities
• Providing information to HQ for pursuing

QUALIFICATIONS

• University degree from a recognized institution
• Operational senior management experience managing approximately 8 stores
• Excellent negotiation skills
• Strong organizational & analytical skills
• Excellent Verbal and written communication skills
• Computer proficient
• Ability to interact at all levels