College Enrollment Marketers

COLLEGE ENROLLMENT MARKETERS

A reputable Medical and Health Sciences Training Institution is seeking to recruit results-oriented, self-driven, and experienced professionals to join its marketing team.

The successful candidates will be responsible for executing marketing campaigns and driving student enrollment initiatives for the institution.

KEY RESPONSIBILITIES

1. Execute marketing plans in liaison with the Marketing Officer.

2. Distribute marketing materials such as brochures, flyers, and posters in a timely manner.

3. Generate live leads, conduct follow-ups, and convert prospects into enrolled students.

4. Provide input on the creation of advertising and promotional materials.

5. Participate in evaluating marketing activities to measure effectiveness.

6. Implement go-to-market campaigns to reach target audiences and achieve enrollment goals.

7. Prepare monthly marketing performance reports and recommend continuous improvement strategies.

8. Participate in the preparation of marketing budgets.

9. Support initiatives aimed at strengthening relationships with media organizations for effective brand positioning.

10. Plan and execute digital marketing activities across platforms including websites, Facebook, X (Twitter), LinkedIn, Instagram, and Google Ads, and provide social media performance reports.

KEY REQUIREMENTS & COMPETENCIES

• Degree in Marketing or a related business field

• Minimum of 1 year experience in a similar role

• Strong networks within the media fraternity

• Proven ability to meet and exceed stretched targets

• Excellent communication and interpersonal skills

LOCATIONS & VACANCIES

• Utawala Area – 15 positions

• Jogoo Road Area – 15 positions

REMUNERATION & TERMS

Applicants must be willing to work under the following terms:

1. A retainer of KES 40,000

2. A commission of KES 1,000 for each additional enrollment beyond 20 students per month

3. Travel and administrative costs are included in the KES 40,000 retainer

4. Payments may be made weekly or monthly

5. A student qualifies as enrolled upon payment of the admission fee plus one month’s tuition fees