Digital Marketer

DIGITAL MARKETER

Location: Ruaka, Nairobi
Facility Type: Short-Term Rental / Airbnb Properties
Employment Type: Full-Time

About the Role

Our client is a premium short-term accommodation operator offering stylish, guest-centric Airbnb experiences in Nairobi. As the business expands its digital presence, we are seeking a creative, data-driven Digital Marketer to increase visibility, drive bookings, and strengthen online reputation across digital platforms.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across Google Ads, Instagram, and Facebook

• Optimize and manage listings on Airbnb, Booking.com, and direct booking platforms

• Manage and grow social media profiles across relevant channels

• Track analytics, prepare performance reports, and refine strategies to improve visibility and conversions

• Create engaging visual and written content aligned with brand tone

• Monitor, respond to, and engage with guest reviews to enhance digital reputation

• Build and maintain partnerships with related businesses and brands

• Respond promptly to digital inquiries and leads

Requirements

• Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, Information Systems, Hospitality Management, or a related field.

• Minimum 2+ years’ experience in digital marketing (hospitality or real estate preferred)

• Proven experience in PPC, SEO, and content creation

• Familiarity with Airbnb and OTA platforms

• Experience using CRM and analytics tools

• Strong organizational, communication, and analytical skills

• Ability to work independently and meet performance targets