E-COMMERCE EXECUTIVE

E-COMMERCE EXECUTIVE

 Job Purpose:

To drive online sales growth by managing the company's e-commerce platforms, digital marketplaces, online customer experience, and digital marketing initiatives.

Key Roles and Responsibilities:

• Manage and optimize all company online sales platforms and marketplaces.
• List, update, and maintain products on e-commerce channels.
• Monitor product availability, pricing, promotions, and online merchandising.
• Develop and execute online sales campaigns to drive revenue growth.
• Coordinate with logistics and warehouse teams to ensure timely order fulfilment.
• Analyse online sales performance and customer behaviour.
• Manage relationships with third-party marketplaces and delivery partners.
• Respond to customer inquiries, complaints, and reviews across online channels.
• Track and report on website traffic, conversion rates, and campaign performance.
• Work closely with the Marketing team to execute digital campaigns.
• Monitor competitor activities and emerging e-commerce trends.
• Ensure excellent customer experience across all online touchpoints.

Expected Outputs/KPIs:

• Achievement of monthly and annual online sales targets.
• Growth in online revenue and order volumes.
• Increased website traffic and conversion rates.
• High customer satisfaction ratings.
• Timely fulfilment and minimal order errors.
• Increased customer acquisition and retention rates.
• Growth in digital marketplace presence and performance.

Qualifications and Experience:

• Bachelor's Degree in Marketing, Business, E-Commerce, Digital Marketing, IT, or related field.
• Minimum 3 years' experience in e-commerce or digital sales, preferably in FMCG.
• Experience managing online marketplaces and e-commerce platforms.
• Strong understanding of digital marketing, SEO, SEM, and social media advertising.
• Proficiency in Google Analytics and other digital reporting tools.
• Experience with online customer service and order fulfilment processes.

Key Competencies:

• Commercial acumen.
• Data analysis and reporting.
• Customer-centric mindset.
• Digital marketing expertise.
• Problem-solving skills.
• Excellent communication and relationship management skills.
• Strong organizational and planning skills.