Graphic Designer

GRAPHIC DESIGNER

Job Purpose:

To develop creative and impactful visual designs that support product packaging, brand visibility, social media marketing, trade marketing, and overall company communication objectives.

Key Roles and Responsibilities:

• Design packaging materials including cartons, labels, sachets, pouches, and promotional packs.
• Develop creative artwork for new products and packaging redesigns.
• Create social media content and digital campaigns.
• Design trade marketing materials including POS materials, banners, wobblers, flyers, brochures, and merchandising materials.
• Develop vehicle branding concepts and outdoor advertising materials.
• Ensure all designs comply with brand guidelines and regulatory requirements.
• Coordinate artwork approvals with internal stakeholders and external printers.
• Prepare print-ready files and liaise with suppliers during production.
• Develop photography, videography, and motion graphics content where required.
• Support product launches through innovative marketing materials.
• Maintain an organized archive of all artwork and design files.

Expected Outputs/KPIs:

• Timely delivery of artwork as per agreed timelines.
• Zero critical packaging artwork errors.
• Successful execution of product launch materials.
• Increased social media engagement through creative content.
• Consistent brand identity across all communication channels.
• Reduced artwork revision cycles.
• Timely availability of marketing collateral.

Qualifications and Experience:

• Bachelor's Degree/Diploma in Graphic Design, Multimedia, Fine Arts, Visual Communication, or related field.
• Minimum 3 years' experience in graphic design, preferably in FMCG.
• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign, Premiere Pro, After Effects).
• Experience in packaging design and print production processes.
• Knowledge of pre-press and print specifications.
• Experience in photography and video editing is an added advantage.

Key Competencies:

• Creativity and innovation.
• Strong visual communication skills.
• Attention to detail.
• Brand management.
• Time management and multitasking.
• Project management skills.