Program Manager - Winning with Relationship Selling (WWRS)

Program Manager – Winning with Relationship Selling (WWRS)

Reports To: Head of Sales
Department: Sales
Location: Nairobi (Hybrid – Office & Field)

About the Role

We are seeking a driven and relationship-focused Program Manager to lead and grow the Winning with Relationship Selling (WWRS) program — a dynamic initiative designed to help organizations strengthen client trust, improve sales performance, and drive customer loyalty.

This role requires a confident communicator with strong sales acumen, program management experience, and a passion for helping individuals and teams achieve measurable business results.

About the Program – Winning with Relationship Selling (WWRS)

The WWRS program equips sales professionals with the tools and mindset to build long-term, trust-based relationships with clients. It focuses on uncovering customer needs, developing strategic selling approaches, and communicating value effectively — enabling participants to close deals successfully while creating loyal, lasting partnerships.

Role Overview

The Program Manager – WWRS will be responsible for the program’s growth, visibility, and operational excellence. The role demands a deep understanding of relationship-based selling principles and how they enhance client engagement, sales conversion, and organizational profitability.

Core Areas of Focus:

Program Growth: Generate enrolments and revenue through consultative sales and business development.

Visibility: Expand WWRS market presence through workshops, events, and partnerships.

Collaboration & Excellence: Partner with trainers, operations, and marketing to ensure seamless delivery.

Strategic Partnerships: Build networks with corporate clients, associations, and industry bodies to enhance program reach and influence.

Key Responsibilities

Sales & Business Development

• Drive enrolments and revenue for the WWRS program.
• Conduct consultative discussions with organizations to identify sales and relationship challenges.
• Present customized solutions demonstrating ROI in sales performance and customer retention.
• Deliver presentations and demos to HR, L&D, and sales leadership teams.
• Build a strong sales pipeline through networking, referrals, and marketing leads.

Client Relationship Management

• Serve as the main contact for participants and client organizations.
• Build and maintain long-term partnerships with HR, sales, and business leaders.
• Ensure smooth onboarding, consistent communication, and post-program engagement.
• Collect success stories and testimonials to highlight program impact.

Program Coordination & Delivery

• Manage logistical and operational aspects of program delivery.
• Coordinate facilitators, venues, and participants for professional execution.
• Ensure materials, attendance, and feedback are handled accurately.
• Support trainers during sessions and monitor participant experience.

Reporting & Insights

• Maintain accurate client and pipeline data using CRM tools.
• Prepare regular reports on enrolments, revenue, and activity.
• Monitor performance trends, including conversion rates and satisfaction scores.
• Provide insights to refine sales and delivery strategies.

Brand & Market Development

• Represent the program at business events, sales forums, and conferences.
• Build professional networks within B2B, sales, and customer-relationship industries.
• Collaborate with marketing on content creation, promotional materials, and success stories.

Qualifications & Experience

Education: Bachelor’s degree in Business, Marketing, Sales, or a related field.

Experience: 3–6 years in program management, B2B sales, or corporate training. Experience in relationship-selling or learning-and-development programs is an advantage.

Skills:

• Strong interpersonal, presentation, and consultative-selling abilities.
• Excellent organizational and project-management skills.
• High emotional intelligence and client empathy.
• Proficiency in CRM systems and MS Office/Google Workspace tools.
• Self-driven, collaborative, and results-oriented.